From £5 pours in Queen’s Park to truffle-infused creations in Knightsbridge, these are the London addresses giving Italy’s most iconic aperitivo their own distinctive twist.
Negroni Week has returned to London from 21–27 September, bringing seven days of deep-red drinks, golden-hour aperitivo and imaginative twists on the Italian classic.
Traditionally made using equal measures of gin, Campari and sweet vermouth, the Negroni’s apparent simplicity leaves plenty of room for experimentation. This year, London’s bartenders are embracing everything from truffle and chocolate to kaffir lime, Champagne and house-made orange sorbet.
Whether you prefer yours classic, sparkling, alcohol-free or served beside a plate of Italian bites, these are the places to celebrate Negroni Week in London.
Casa N216 x Portofino Dry Gin, Notting Hill
A little slice of the Italian Riviera is landing in Notting Hill as Portofino Dry Gin takes over the pavement outside Casa N216 with an open-air aperitivo bar.
Designed for long, late-summer afternoons and golden-hour drinks, the pop-up is pouring four interpretations of the Italian classic. There is a traditional Negroni made with Portofino Dry Gin, Campari and sweet vermouth, alongside a silky Negroni Sour finished with fresh lime and egg white.
The Portofino 75 introduces a lighter, sparkling note with Champagne, while the Negronino offers an alternative take made with Portofino Botanical Spirit. Pull up a chair, order a drink and settle into a little Notting Hill dolce vita.
21–27 September
Casa N216, Unit 1, 216 Kensington Park Road, London W11 1NR
casawineclub.com
ALBA London, Knightsbridge
Overlooking Harrods, ALBA London has partnered with Campari to launch three bespoke Negronis created by Head of Bar Marco Tiolocca.
The star of the menu is ALBA’s Truffle Negroni. Combining truffle gin, Campari and Cinzano 1757 Rosso Vermouth, it offers a savoury, umami-led interpretation of the classic, arriving just in time for white truffle season. London’s most talked-about dining ingredient is now being served in a glass.
For something sweeter, the Chocolate Negroni combines Ketel One Oranje, Campari, vanilla-infused Cinzano 1757 and Mozart Dark Chocolate Liqueur—essentially dessert reimagined as a cocktail. Completing the trio is the Amalfi Negroni, made with Malfy Gin for a suitably Italian finish.
ALBA London, Knightsbridge
Il Bistrotto, Chelsea
Born on the Ligurian Riviera and now at home in Chelsea, Il Bistrotto is bringing a taste of the Italian coast to Negroni Week.
Throughout the week, the cocktail-led Italian bistro will showcase three Mediterranean-inspired serves spotlighting Portofino Dry Gin and Portofino Botanical Spirit Light Edition. Each places a distinctly Riviera-inspired spin on one of Italy’s most famous aperitif cocktails.
21–27 September
Il Bistrotto London, 6 Hollywood Road, London SW10 9HY
Stubby’s, Parsons Green
In Parsons Green, Aussie-inspired Stubby’s is handing the fate of the Negroni over to its guests.
Its playful Roll for a Negroni experience invites drinkers to roll three dice, allowing chance to determine the spirit and vermouth that will be combined with Campari. At just £5, it is an easy way to discover a completely unexpected version of the cocktail.
Those who prefer to know exactly what is coming can choose a Classic Negroni, Boulevardier or Dirty Negroni for £12.
£5 for Roll for a Negroni; £12 for the classic serves
Stubby’s, Parsons Green
Casa Felicia, Queen’s Park
Queen’s Park neighbourhood favourite Casa Felicia is keeping things beautifully simple with £5 Negronis throughout the week.
The Neapolitan restaurant has become a go-to address for locals thanks to its authentic southern Italian cooking and thoughtfully chosen drinks list. Its accessible Negroni Week offer makes the perfect excuse to settle in for an unhurried Italian dinner and aperitivo.
£5
Casa Felicia, Queen’s Park
Around Bar, Exmouth Market
Around Bar is extending the celebration beyond the official week, spotlighting three £7 specials from 14–30 September.
Guests can choose from a Classic Negroni, a whiskey-based Boulevardier or the playful Negroni Sgroppino, made using house-made orange sorbet.
The celebrations culminate on Tuesday 29 September with Around a Negroni, a dedicated tasting event during which guests can learn about the cocktail and sample three different variations for £30.
Specials available 14–30 September; tasting event on 29 September
£7 per cocktail; £30 for the tasting
Around Bar, Exmouth Market
Novikov Italian, Mayfair
For a full Italian aperitivo experience, head to Novikov Italian on Berkeley Street.
Available daily from 5pm–7pm, its early-evening offering includes unlimited Aperol Spritzes, Negronis and Bellinis alongside a selection of Italian bites. Marinated green olives, charcuterie and wood-fired seasonal vegetables are served on Novikov’s beautiful terrace, bringing a taste of traditional Italian aperitivo culture to the heart of Mayfair.
It is the perfect place to unwind after work or begin an evening in London with a Negroni and something delicious to share.
Daily, 5pm–7pm
Novikov Italian, Berkeley Street, Mayfair
