For many artists, getting their music out there in such a crowded industry can be quite difficult. Yes, you can easily upload your songs to platforms like Spotify or Apple Music but how do you make sure that people are actually listening to them? In 2021, there are a few music promotion strategies that are used frequently by both small and global artists. Below, we’ll look at some of the common strategies that you might want to consider.
Gigging As Much As Possible
One of the most effective ways that artists promote their existing catalogue, and their new releases is by gigging as much as possible. This is one of the oldest strategies and it is still very effective to this day. Many of the biggest artists around the world will release a new album and then tour with it. Even smaller artists gig in local venues and secure a spot at as many festivals as possible. There are some big festivals accepting applications.
Spotify Promotion
As we mentioned above, it is relatively easy to have your music uploaded to streaming platforms like Spotify. You will need to set up a Spotify for artists account in order to analyse anything that goes on your channel. In addition to using Spotify as a platform, many artists are also trying out Spotify playlist promotion services such as Now Listen PR. This way, they can make sure that their songs are being heard by those who might be interested.
Social Media Marketing
These days, social media marketing is one of the most effective strategies for a range of industries, including the music industry. Many artists have made a name for themselves by simply posting their songs on social media channels like Facebook, Instagram and more recently Tik Tok. With the right social media marketing and ads strategy, it can be easy to have your music heard by many more people. Of course, the budget that the artist has is very important to consider in this case.
Hiring a PR Team
Finally, many of the biggest artists around the world have a team of professionals who work on the promotion. These PR teams will focus on a range of areas from getting the songs played on the radio to social media marketing and press releases to industry experts. These PR teams can be very effective, but they can be reasonably expensive to hire on a retainer basis. Usually, the PR team will interact with the band’s manager.
Which is Most Effective?
The truth is that all of these marketing strategies can be very effective for artists who want to gain a bit more exposure in the industry. Each strategy needs to work alongside the other to ensure the process is smooth. Artists need to be gigging and promoting themselves on social media to really show what they have to offer. The higher the budget, the easier this is to achieve in 2021.
