Richard Mille, renowned for its groundbreaking approach to haute horology has announced a multi-year partnership with the prestigious Museum of Modern Art (MoMA) in New York. This collaboration unites two visionary titans—MoMA, a beacon of contemporary art, and Richard Mille, a brand synonymous with innovation and artistry in watchmaking.
Established in 1929 by visionary patrons Abby Aldrich Rockefeller, Lillie P. Bliss, and Mary Quinn Sullivan, MoMA has grown into one of the world’s leading cultural institutions, inspiring and shaping the global art landscape.
For nearly a century, MoMA has long been at the forefront of artistic exploration, connecting global audiences with contemporary art through thought-provoking exhibitions, publications, and programs. Its vast and diverse collection encompasses a wide range of mediums, from painting and sculpture to film, photography, and architecture. Renowned for its groundbreaking exhibitions, MoMA consistently challenges artistic conventions, redefining the intersections between art, society, and technology.
Dedicated to fostering creativity, experimentation, and dialogue, the museum serves as a home for artists and their ideas, inspiring millions worldwide. Similarly, Richard Mille has revolutionised traditional watchmaking, blending cutting-edge technology with avant-garde aesthetics to create timepieces that are as much works of art as they are engineering marvels.
This landmark partnership will support MoMA’s most dynamic contemporary programs, including the evolving presentation of its cutting-edge collection in the second-floor galleries and The Marie-Josée and Henry Kravis Studio. These spaces are vital for artists exploring experimental art forms, aligning seamlessly with Richard Mille’s ethos of pushing creative boundaries.
The partnership launches with the highly anticipated return of Christian Marclay’s The Clock on November 10, 2024. A cinematic masterpiece, The Clock weaves together thousands of film clips from over a century of filmmaking into a 24-hour montage, synchronized to real time. Featuring watches and clocks in every scene, this installation epitomizes the synergy between art and precision timekeeping, making it a fitting opening project for the Richard Mille–MoMA collaboration.
Celebrating a Shared Vision
Amanda Mille, Global Brand & Partnerships Director at Richard Mille, expressed her excitement:
“This new partnership strengthens our commitment to the world of art. We are thrilled to partner with MoMA, a world-renowned institution that shares our passion for pushing the boundaries of creativity. Together, we aim to inspire and engage our community to celebrate the spirit of modern artistry.”
Echoing this sentiment, Glenn D. Lowry, David Rockefeller Director of MoMA, remarked:
“We are delighted to partner with Richard Mille, known for innovation, creativity, and the highest caliber of design, to help us create more opportunities for audiences to engage with the art of our time. Beginning with their support of Christian Marclay’s The Clock, this collaboration will bring new energy to our exhibitions and programs.”
A Legacy of Artistic Commitment
This collaboration adds to Richard Mille’s impressive history of art world partnerships, including projects with the Palais de Tokyo in Paris, the Fondation Beyeler in Switzerland, and the Nakanoshima Museum of Art in Japan. Notably, the Richard Mille Art Prize at the Louvre Abu Dhabi has celebrated contemporary artists and designers since 2021, reinforcing the brand’s dedication to creativity.
By joining forces with MoMA, Richard Mille solidifies its position as a catalyst for innovation and dialogue in the cultural landscape. Together, they will explore the intersection of art, technology, and design, inspiring audiences to reimagine the possibilities of modern artistry.
Richard Mille
MoMA
11 W 53rd St, New York, NY 10019, United States
