Rhode is celebrating its arrival at Sephora across Europe and the U.K. with the return of two fan-favourite Peptide Lip Tints and a new limited-edition beauty bag.
Founded by Hailey Rhode Bieber and now part of e.l.f. Beauty, rhode will officially launch into Sephora across Europe on September 30, 2026. The expansion will introduce the brand’s signature high-performance skincare and hybrid makeup to even more beauty lovers, alongside three special releases created to mark the occasion.
As a huge rhode fan, this is particularly exciting news for me. I have a stack of rhode peptide products on my desk, collect every flavour and own Glazing Milk and the Pocket Blush in every colour. Until now, I have been ordering my products from the US website, so for us UK girlies, being able to walk into Sephora and shop rhode in-store will be a dream.
Peptide Lip Tint in Pretzel is becoming permanent
Originally introduced as a limited-edition shade for rhode’s Spring 2026 collection, Peptide Lip Tint in Pretzel is officially joining the brand’s permanent global assortment.
Pretzel is a shimmery warm mauve accompanied by the delicious scent of a caramel-glazed pretzel. Its nourishing formula delivers a subtle hint of tint while hydrating and replenishing the lips, leaving behind rhode’s signature glossy, high-shine finish.
Beauty lovers across Europe and the U.K. will receive early access to the returning shade through Sephora from September 30. Pretzel will then become available globally on rhodeskin.com from October 1, before arriving at all rhode retail locations worldwide on October 8.
Meet the Baby Bubble Bag in Pretzel
Joining the lip tint is a new limited-edition Baby Bubble Bag in Pretzel, created exclusively for rhode’s Sephora launch.
The miniature version of rhode’s signature Bubble Bag is perfectly sized for carrying everyday beauty essentials in a handbag or taking the brand’s favourites on your travels.
The Sephora-exclusive bag will be available in selected stores and online across Europe and the U.K.
Lemontini is also making a limited return
rhode is also bringing back another of its most-loved shades: Peptide Lip Tint in Lemontini.
First released as part of the brand’s summer Beach Club collection, Lemontini is a shimmery, sheer gold gloss with the scent of a lemon drop martini.
Like Pretzel, its nourishing formula hydrates and replenishes the lips while delivering a hint of tint and a glossy, high-shine finish. Unlike Pretzel, however, Lemontini’s return will be limited and exclusive to Sephora across Europe and the U.K.
The complete rhode collection at Sephora
Alongside the special releases, Sephora will carry rhode’s core collection of skincare and hybrid makeup.
The assortment will include the brand’s Peptide Lip Tints and Pocket Blush, as well as its newest launches, Pocket Bronze and Highlight Milk. Together, the collection is designed to create radiant, sun-kissed warmth, glossy lips and the effortless glow that has become synonymous with the rhode aesthetic.
With two fan-favourite lip shades returning, a new limited-edition Bubble Bag and the brand’s complete beauty line-up arriving at Sephora, rhode’s European expansion is already shaping up to be one of the season’s most anticipated beauty launches.
rhode launches at Sephora across Europe and the U.K. on September 30, 2026. Pretzel will become available globally at rhodeskin.com on October 1 and across all retail locations worldwide on October 8.
