Along the sun-drenched curve of the Riviera, where the Mediterranean shimmers like liquid sapphire beneath a ballet of superyachts, there exists a kingdom unto itself. Monte-Carlo Société des Bains de Mer is not simply a hospitality group; it is the architecture of glamour, the custodianship of pleasure, and arguably the most dazzling playground on Earth. This is where the billionaires come to live, work and play.
Four hotels. Twenty-eight restaurants. Two casinos. Twelve bars and nightclub experiences. Five wellness and sport sanctuaries. Yet numbers could never convey the eclectic and electric atmosphere. This is luxury hospitality at its peak.
Monte-Carlo is the territory of the rich and famous, though the phrase barely captures the theatre of everyday life. A morning jog along the waterfront might bring a flash of neon – Sir Lewis Hamilton pacing effortlessly past the Monte-Carlo Bay Hotel & Resort in a fluorescent Lululemon set. Moments later, the low thunder of engineering perfection: an Aston Martin Valkyrie sweeping through the principality, Max Verstappen at the wheel. Just another day in Monte-Carlo.
A Riviera Residence: Monte-Carlo Bay Hotel & Resort
To stay within the Monte-Carlo Société des Bains de Mer universe is to inhabit a curated fantasy. The Prestige Duplex Suite at Monte-Carlo Bay Hotel & Resort epitomises this ideal, a two-storey sanctuary poised on the 10th floor overlooking the deep blue of the Mediterranean sea.
Spanning 104 square metres and accommodating three guests, the suite feels less like a hotel room and more like a private Riviera apartment. A 9m² terrace extends outward toward the sea, inviting morning espresso beneath apricot-coloured dawns and twilight aperitifs washed in rose-gold light.
Inside, vividly coloured designer furniture punctuates terrazzo flooring, while a ceramic bathroom glows with sculptural purity. The interiors are cool, luxurious and effortless, just like Monte-Carlo, think lacquer meets stone, soft textiles temper contemporary lines.
The privileges for guests extend far beyond the suite itself. Guests glide across the resort via private shuttle to experience all of its wonders, charge every indulgence across restaurants and bars directly to the room, and enjoy complimentary access to the legendary Casino de Monte-Carlo. Prefer something a little more energetic that gets your heart racing? Preferential entry awaits at both the Monte-Carlo Country Club and Monte-Carlo Golf Club.
The resort also has heated indoor and outdoor pools, bubbling jacuzzis, a sandy lagoon in the summer season, and a fitness centre. The Clarins Spa is the ultimate wellness destination after a long day lounging in the sun, treatments scented with botanicals, therapists choreographing relaxation with near-meditative precision.
The Culinary Empire
Monte-Carlo Société des Bains de Mer possesses one of the most impressive culinary collections in the world. It boasts 10 Michelin stars in total across six restaurants – making it the most Michelin-starred resort in the world. It is a gastronomic constellation spanning continents, moods, and occasions. From decadent patisserie to late-night revelry, there is genuinely something for everyone.
Cedric Grolet at Hôtel de Paris Monte-Carlo
In the luminous patio of the Hôtel de Paris Monte-Carlo, service reaches an almost choreographic grace. Staff move silently through shafts of Riviera sunlight as Cedric Grolet’s world famous creations arrive like edible sculptures.
Try the Vanilla Flower with its sweet dough, vanilla ganache, vanilla dacquoise, milk jam and praline, it tastes impossibly creamy and pure, like vanilla rediscovered for the first time. Then the Benedict Croissant with salmon or bacon, it is loaded with avocado, spinach, sunny-side-up egg and golden hollandaise. Crown it with truffle, you’re in Monaco after all. More is more.
Marlow — British Elegance at Mareterra
At the heart of Mareterra, the remarkable six-hectare district reclaimed from the sea, you can find Marlow, serving a slice of quintessentially British charm.
At Marlow you will find British elegance and Mediterranean ease. Mornings begin with a proper English breakfast overlooking open water. Weekends bloom into the refined Marlow Brunch, with Morning Glory and Marlow Brunch menus accommodating both indulgent appetites and delicate tastes.
In the afternoons, tuck into Afternoon Tea: freshly baked scones, traditional sandwiches, and teas sourced from Monaco Tea Shop, served as sunlight dances across the terrace.
As evening approaches, Sunset Hours introduce signature cocktails paired with sharing plates while the horizon turns molten gold. Later comes dinner, refined reinterpretations of classics such as truffled Fish & Chips and Beef Wellington, of course.
Every Friday, live jazz and soulful vocals fill the space from 7:30pm to 10:30pm, while the bar’s cocktail list revisits British legends: Blue Vesper, Hanky Panky, Dark Manhattan. A cigar cellar and rare whiskies complete the scene.
COYA Monte-Carlo — Latin Fire on the Riviera
Open until October, COYA Monte-Carlo pulses with vibrant Latin American energy overlooking the Mediterranean. Tribal beats from COYA Music echo across art-lined interiors while sunset paints the sea electric coral.
Chef Victoria Vallenilla interprets Peruvian classics with elegance: ceviches alive with citrus, delicate tiraditos, and tacos layered with complexity. The rock lobster crowned with caviar arrives as edible extravagance. Kagoshima Japanese Wagyu fillet melts luxuriously. COYA churros, served with orange-lime chocolate and dulce de leche molten sauces, provide an unforgettable finale.
A favourite celebrity haunt, Kendall Jenner, Gigi Hadid, Jeff Bezos and Dua Lipa have all been spotted at COYA Monte-Carlo. Join the bold and the beautiful for a guaranteed good time.
Monte-Carlo Beach: A Haven in the Heart of it All
Monte-Carlo Beach Hotel is a beachside paradise for all to enjoy. Families are especially welcomed this season: the Kids Club operates daily, transforming the resort into a multi-generational retreat where elegance never excludes joy.
Check out the highly-anticipated return of Jacquemus. This time, the fashion house has not simply dressed the beach but branded the entire pool area. Expect sculptural parasols, sun-washed palettes, and Riviera minimalism refracted through couture imagination.
At Monte-Carlo Société des Bains de Mer, Casinos shimmer with chandeliers and probability. Nightclubs glide from champagne to sunrise. Wellness sanctuaries restore equilibrium after nights that blur delightfully into dawn.
And yet the most remarkable element of Monte-Carlo Société des Bains de Mer is cohesion. Everything connects beautifully: from world class gastronomy to wellness, couture fashion to historic architecture. One moment you are in a thermal pool beneath palms, the next at a three-Michelin-star table, then sipping a coffee next to a Formula One World Champion.
A Summer That Never Sleeps
August brings an entirely new rhythm to Monte-Carlo Société des Bains de Mer. Long lunches unfold to the soundtrack of Mykonos-inspired DJ sets at Maona Monte-Carlo before evenings drift effortlessly between dinner beneath the stars at Elsa Marcel Ravin, spectacular fireworks viewed from Em Sherif Monte-Carlo or La Vigie Zanoni Monte-Carlo, and unforgettable nights dancing until dawn at Jimmy’z Monte-Carlo and Buddha-Bar Monte-Carlo.
The atmosphere continues with the closing celebrations of the Monte-Carlo Summer Festival. From 3rd to 9th August, SOUL! Where Legends Come Back fills the iconic Salle des Étoiles with timeless African-American classics, while elegant seasonal terraces, wellness experiences and cultural events ensure every day offers another reason to linger a little longer on the Riviera.
Even the Casino Café de Paris embraces the season’s Mediterranean spirit. On 28th August, the Aperitivo Siciliano transforms the celebrated café into a lively Italian piazza, serving sweet and savoury Sicilian specialities in an atmosphere that captures the warmth, generosity and joie de vivre of a perfect Riviera summer evening.
Everything at Monte-Carlo Société des Bains de Mer feels effortlessly faultless, a true marker of great luxury. A paradise has been carefully curated and at its heart is pleasure, precision and beauty.
Monte-Carlo has always been regal and glamorous but Société des Bains de Mer is the jewel in its crown.
@montecarlosbm | montecarlosbm.com
Av. Princesse Grâce, 06190 Roquebrune-Cap-Martin, France
