Louis Vuitton is charting a bold new course with the launch of La Beauté Louis Vuitton, an innovative venture that extends the Maison’s legacy beyond fashion and travel. Debuting in Autumn 2025, this exciting new chapter welcomes the legendary Dame Pat McGrath, DBE, as Creative Director, Cosmetics. Renowned as “the most influential makeup artist in the world,” McGrath brings her unparalleled expertise and artistic vision to redefine beauty through the lens of Louis Vuitton’s storied heritage.
The Ultimate Beauty Journey
For over 170 years, Louis Vuitton has embodied the art of travel, with craftsmanship and creativity at its core. This same ethos now finds expression in La Beauté Louis Vuitton, where beauty becomes a seamless part of the luxury lifestyle. Pat McGrath, celebrated for her transformative influence in the beauty industry, steps into this role with a mission that goes beyond mere products. She envisions an immersive beauty universe—one that encapsulates innovation, elegance, and the inimitable savoir-faire of Louis Vuitton.
“Working backstage at Louis Vuitton fashion shows for over 20 years has been an incredible journey,” says McGrath. “To now be at the helm of La Beauté Louis Vuitton is a dream come true. We are creating something extraordinary—where beauty transcends products and becomes an experience of craftsmanship, creativity, and innovation.”
A Legacy of Beauty, Reimagined
Louis Vuitton’s relationship with beauty is deeply rooted in its history. The Maison has long crafted exquisite vanity cases designed to carry the most delicate perfumes, toiletries, and cosmetics. The 1920s saw the creation of luxurious powder compacts, brushes, and mirrors, with notable bespoke designs for opera singer Marthe Chenal and composer Jan Paderewski. Even the first Louis Vuitton handbags were designed with the modern woman’s beauty essentials in mind.
Now, with La Beauté Louis Vuitton, the House brings this heritage into the modern era, crafting a new vision of beauty that aligns with its timeless commitment to excellence.
The Future of Luxury Beauty
Pietro Beccari, Chairman and CEO of Louis Vuitton, sees La Beauté Louis Vuitton as a natural evolution of the brand’s commitment to quality and innovation. “Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage.”
Louis Vuitton and Pat McGrath have created an exquisite lineup of beauty essentials, including 55 lipsticks, 10 lip balms, and eight eye palettes. With more details on the product range forthcoming, one thing is certain: La Beauté Louis Vuitton is set to redefine luxury beauty, offering an experience that is as visionary and timeless as the House itself. Stay tuned for a journey into the next level of beauty, where heritage meets the future.
La Beauté Louis Vuitton will launch in Autumn 2025 in 115 stores worldwide
