Celebrating heritage, timeless style, and the enduring bond between father and son, Hackett London proudly presents its Spring Summer 2025 campaign featuring Carlos Sainz Sr. and Carlos Sainz Jr.
At the heart of this campaign is the iconic father-son duo, both renowned figures in the world of motorsport. Their journey, rooted in shared values and mutual respect, perfectly aligns with Hackett’s philosophy of tradition meeting modernity.
A Legacy of Style and Connection
The relationship between father and son extends beyond familial ties—it embodies the transmission of wisdom, a balance between heritage and evolution, and a shared appreciation for style. Hackett’s latest campaign captures this essence, portraying the Hackett man as one who is refined, versatile, and effortlessly elegant at every stage of life.
Through a series of evocative moments—adjusting a tie, sharing a scenic drive, engaging in a game of backgammon—the campaign illustrates the deep connection between Carlos Sainz Sr. and Jr. Each scene reflects their unique personalities while emphasising Hackett’s commitment to timeless sophistication and individuality.
The SS25 Collection: Elegance for Every Generation
Hackett’s Spring Summer 2025 collection seamlessly blends classic tailoring with contemporary elements, offering a wardrobe that caters to men of all ages. Carlos Sainz Jr. embodies modern energy and effortless cool, while his father exudes sophistication and confidence. Together, they showcase Hackett’s ability to dress every man with refinement and ease.
The collection features a carefully curated selection of formal and smart-casual ensembles:
- Formalwear: Carlos Sainz Jr. dons a distinguished Prince of Wales suit in a luxurious wool-silk-linen blend, paired with a herringbone shirt featuring a Knightsbridge cutaway collar. His father epitomises timeless style in a navy blue travel suit crafted from fine wool, complemented by a crisp cotton twill shirt and a sophisticated double-breasted linen waistcoat.
- Smart-Casual Elegance: The younger Sainz sports a sand beige suede overshirt over a fine cotton-silk polo, selvedge denim jeans, and Burton tassel loafers, while his father embraces practicality with a Velospeed field jacket, cotton-silk jersey, classic chinos, and polished leather loafers.
- Relaxed Summer Styles: Featuring airy linen shirts, soft knitwear, and lightweight chinos, these ensembles bring effortless sophistication to warm-weather dressing. Carlos Sainz Jr. also showcases contemporary classics, such as an ecru Velospeed unlined jacket in water-resistant fabric, a sharp windowpane blazer layered over a denim shirt, and a lightweight piqué blazer with a striped linen jersey tee.
With a focus on breathable fabrics and impeccable craftsmanship, the collection offers relaxed blazers, jersey pieces, and soft knitwear—ideal for transitional weather. Delavé blazers, tailored trousers, and refined prints add a modern yet timeless touch, ensuring versatility for any occasion.
A Personal Connection to Style
Carlos Sainz Jr. shares his enthusiasm for the partnership:
“I’m incredibly proud to join the Hackett family alongside my father. I’ve long admired the brand, and with Hackett’s deep ties to motorsport, this collaboration feels natural. One of the many things I’ve inherited from my father—beyond our shared passion for racing—is his appreciation for quality and style. Hackett perfectly aligns with my vision of fashion: comfortable yet refined, classic yet modern. Whether attending a formal event or enjoying a relaxed day, Hackett always offers the perfect balance of elegance and ease.”
Carlos Sainz Sr. echoes this sentiment:
“This partnership with Hackett London is more than a collaboration—it’s the beginning of a journey rooted in shared values of craftsmanship, heritage, and family. Having the opportunity to experience this with my son makes it even more special. My personal style leans towards the classic, and Hackett’s timeless designs with a modern edge offer the perfect balance for any occasion. I’m excited to see what the future holds with this remarkable brand.”
A Natural Fit with Motorsport Heritage
As Formula 1 continues to captivate global audiences, Hackett London strengthens its long-standing association with motorsport through this partnership. With Carlos Sainz Jr. joining the Atlassian Williams Racing team this season and his legendary father by his side, the campaign bridges generations of racing excellence and personal achievement.
Together, Carlos Sainz Sr. and Jr. embody Hackett’s vision of timeless elegance, where family, heritage, and style converge to create meaningful and unforgettable moments.
The Hackett London Spring Summer 2025 collection is available in stores and online at hackett.com.
