Fashion has always been a universal language, and few understand this better than legendary designer Professor Jimmy Choo. Known for his craftsmanship and global influence, Choo’s journey from a young shoemaker in Malaysia to an internationally celebrated designer is nothing short of inspiring. Today, he’s channelling his decades of experience into uplifting the next generation of fashion innovators through the JCA London Fashion Academy, a unique institution that redefines what fashion education can be.
A New Model for Fashion Education
Since its launch in 2021, the JCA (founded by Professor Jimmy Choo) has revolutionised the global education system. More than just a fashion school, it’s a dynamic ecosystem where education meets entrepreneurship. The academy is part professional incubator, part collaborative workspace, offering students a seamless transition from higher education to real-world industry success.
“The academy isn’t just about learning skills; it’s about building futures,” Choo explains. With state-of-the-art design facilities and access to top industry professionals, JCA fosters a culture of innovation, creativity, and collaboration. Students don’t just study; they actively create, network, and launch their own businesses.
A Vision Born from Humble Beginnings
“My journey began humbly, saving every penny to build a career in an industry I was deeply passionate about,” Choo shares. Over the years, countless people asked him how he turned his dreams into reality. “These conversations inspired me to create JCA. I wanted to offer the mentorship and guidance I wished I had as a young designer.”
For Choo, his success is rooted in the principle of uplifting others and sharing expertise. “It’s all about helping the next person rise,” he says with warmth. “Kindness has been a cornerstone of my career, people have supported me and shared my story, and that’s why I’ve been able to keep going.”
This belief in paying it forward is a driving force behind the academy, where students are encouraged to collaborate, learn, and inspire one another. “When you give to others, you create a ripple effect of creativity and opportunity. That’s what JCA is all about,” Choo adds.
Mentorship at the Core
Having worked with high-profile clients and mentored emerging talent, Choo understands the transformative power of guidance. “Mentorship is at the heart of what we do,” he emphasises.
“Our mentors are practising designers and academics who dedicate their time to ensuring students thrive.”
This personalised approach is what sets JCA apart. It’s not just a school; it’s a springboard into the industry, offering students one-on-one guidance and access to invaluable networks. “We provide the tools and confidence needed for students to transition seamlessly from education into the exciting world of fashion,” Choo adds.
Global Perspectives and the Power of Travel
For Choo, travel has always been a cornerstone of creativity. “Travel opens your eyes to different cultures, colours, and techniques. It’s one of my greatest sources of inspiration,” he shares. Having showcased his work in every corner of the globe—from Shanghai to New York—Choo understands the value of a global perspective.
At JCA, this belief is instilled in students. “We create opportunities for students to travel and connect with fashion hubs and artisans worldwide. Fashion is a universal language, and the more perspectives you bring to the table, the richer your work becomes.”
Shaping the Future of Fashion
Looking ahead, Choo’s vision for JCA is to nurture a new generation of designers who are both innovative and entrepreneurial. “I want JCA to be a global hub where students can explore their passions, develop their craft, and launch their own brands,” he says.
His advice to young designers? “Be patient, work hard, and never stop learning. Surround yourself with mentors who believe in you, and stay true to your vision. At JCA, we’re here to help you shape that vision and turn your dreams into reality.”
As part school, part professional incubator, and part creative hub, the JCA London Fashion Academy isn’t just preparing students for the industry—it’s redefining what the future of fashion education looks like. Under the guidance of Professor Jimmy Choo, the academy is paving the way for a new era of global fashion innovators.
The Family Man
During our conversation, Professor Jimmy Choo shared a heartfelt perspective on parenthood, children, and the importance of finding the balance between work and family life. Despite his global fame as one of the most celebrated figures in fashion, Choo radiates warmth and humility. “Everything I do, I try to do with kindness,” he said, a principle that extends to both his professional and personal life. It was inspiring to see this deeply human side of him—his love for his family and his commitment to maintaining heart and soul in everything he pursues. This balance, he believes, is key to a fulfilled and meaningful life.
