CHANEL is delighted to announce the March opening of a temporary beauty boutique in Edinburgh, Scotland, a city that Gabrielle Chanel adored. She formed a strong bond with Scotland both aesthetically and professionally, relishing the country and town life alike.
This Unique pop-up experience is designed to feel like an exciting nighttime excursion where night owls can discover a curated experience for the launch of Rouge Allure Velvet Nuit Blanche.
Rouge Allure Velvet Nuit Blanche is a new limited-edition, luminous matte lipstick available in eight exclusive shades, one for every hour of the night. The Rough Allure Velvet Nuit blanche shades break from daytime conventions embellishing lips with hues made for an unforgettable night.
The picturesque Robert Adam designed building at No.8 Charlotte Square, has been reimagined to showcase this new collection, and a selection of beauty over two floors.
The journey begins with a welcome from the CHANEL Beauty experts who will be in attendance to guide guests through the experience. The first stop in the pop-up is the Cinema, where clients are introduced to the Nuit Blanche campaign film. CHANEL Beauty advisers will be on hand to invite visitors to play with an interactive digital clock and discover their favourite lipstick shades.
In the backstage beauty area, guests can try on their favourites lipstick shades and explore the products used to create the nighttime make up looks with Margot Robbie in the Rouge Allure Velvet Night Blanche Campaign.
Exclusive to Edinburgh, CHANEL School Of Make-up Masterclasses will be available to pre-book for guests to create the ultimate show-stopping evening look.
The celebrations are in full swing in a surprising and interactive space where visitors can capture the perfect picture of their pout to explore fragrance and beauty products on display.
To complete the experience the CHANEL store offers the perfect finishing touch to their look with a spritz of fragrance and the new collection is available to purchase.
ROUGE ALLURE VELVET NUIT BLANCHE POP-UP
NO 8 CHARLOTTE SQUARE
EDINBURGH
EH2 4DR
VISIT CHANEL.COM
9TH MARCH – 30TH MARCH
MONDAY – SATURDAY: 10 A.M. – 6 P.M.
SUNDAY: 12 P.M. – 5 P.M.
