Looking for fun things to do in London with kids? Hamleys has unveiled a colourful new slime-making experience where little imaginations can run wild.
London is never short of exciting experiences for children, but the latest arrival at Hamleys is bringing something deliciously different to the capital. Marvin’s Magic has opened Marvin’s Slime Creamery, an imaginative new attraction that combines the irresistible appeal of an ice cream parlour with the colourful, wonderfully squishy world of slime.
Located on the third floor of Hamleys’ iconic Regent Street store, the experience invites children to become slime creators, designing their own ice cream-inspired masterpieces using the hugely popular American brand Dope Slimes. Think vibrant colours, playful textures, sweet scents and an assortment of decorative sprinkles and charms, all without a scoop of actual ice cream in sight.
For families searching for unique things to do in London with kids, particularly during the festive season, this hands-on experience offers an entertaining escape from the usual sightseeing itinerary.
A Sweet New Twist on Slime-Making
Forget choosing between vanilla and chocolate. At Marvin’s Slime Creamery, the menu is entirely dedicated to creativity. Young visitors can select from an assortment of scented slimes, experiment with different colours and textures, and customise their creations with toppings that make each one look like a miniature ice cream sundae.
The concept transforms a traditional toy shop visit into an interactive activity, allowing children to enjoy the creative process before taking their finished slime home as a souvenir.
What makes the experience particularly exciting is its exclusive partnership with Dope Slimes, the American brand celebrated for its playful designs and distinctive sensory creations. Hamleys is currently the only location outside the United States offering Dope Slimes products, making the new creamery an especially appealing destination for young slime enthusiasts.
A New Family Attraction at London’s Most Famous Toy Shop
With its seven floors of toys, games, demonstrations and entertainment, Hamleys has long been a favourite destination for family days out in London. The arrival of Marvin’s Slime Creamery adds another experience to a store already known for turning shopping into an adventure.
The launch also comes at an ideal time for families planning Christmas outings in London, when Regent Street’s festive atmosphere makes a visit to Hamleys feel particularly special.
Tom Hudson, CEO of Marvin’s Magic, said: “We are absolutely delighted to launch Marvin’s Slime Creamery at Hamleys, Regent Street, just in time for the busy Christmas shopping season.”
He added that the partnership is designed to encourage creativity, personalisation and memorable experiences for families, with the initial response from customers exceeding expectations.
Keane Herman, Head of UK Retail at Hamleys, has also welcomed the attraction, describing how the Marvin’s Magic team has elevated the store’s slime offering through its creative design and interactive approach.
How to Visit Marvin’s Slime Creamery at Hamleys
One of the best things about this new London attraction is its simplicity. Unlike many organised children’s activities in the capital, Marvin’s Slime Creamery does not require advance booking. Families can simply visit the store and join the fun.
Location
Third Floor, Hamleys, 188–196 Regent Street, London W1B 5BT
Booking
No advance booking required
Nearest Underground Station
Oxford Circus
Website
Whether you’re planning a family day out, looking for entertaining indoor activities in London or simply searching for something unusual to enjoy with children this Christmas, Marvin’s Slime Creamery is a wonderfully playful addition to the capital’s family attractions.
And while the creations might look good enough to eat, this is one ice cream parlour where the fun is all in the making.
