CHANEL Unveils The ROUGE COCO PLAYGROUND in Covent Garden
Over a decade ago, CHANEL made history by becoming the first beauty brand to establish a presence in Covent Garden with its pioneering beauty boutique. In 2025, the iconic brand returns with an exciting new experience: The ROUGE COCO PLAYGROUND, an immersive beauty event set in an all-new playground-inspired setting. This limited-time experience runs from March 21st through March 30th in Covent Garden, offering beauty lovers an unforgettable encounter with CHANEL’s Rouge Coco Lipstick Collections.
A Celebration of Rouge Coco
The ROUGE COCO PLAYGROUND is designed to spotlight CHANEL’s signature lip ranges: Rouge Coco, Rouge Coco Flash, Rouge Coco Baume, and Rouge Coco Baume Shine. These collections embody freedom, effortless application, and the spirit of playful beauty. To reflect these qualities, CHANEL transforms Covent Garden into a breezy beach-inspired playground, celebrating the joy and ease of Rouge Coco lipsticks.
Skateboarding & Engaging Experiences
The event promises high-energy entertainment with daily skateboarder performances in the Covent Garden Piazza, bringing movement and excitement to the pop-up. Guests can explore the Rouge Coco collections, participate in interactive games, create their own “Coco Ride” video at the photocall, and indulge in gourmet Coco Cream Sorbet—a sweet tribute to the brand’s dedication to luxury and innovation.
Bespoke Beauty Services
CHANEL elevates the experience with exclusive beauty services tailored to individual clients:
- 60-Minute Makeup Service (£60): Guests can book a one-on-one consultation with a CHANEL makeup artist to craft a bespoke makeup look inspired by the Rouge Coco collection.
- 75-Minute Masterclass (£45): Starting in the Covent Garden boutique, this hands-on session teaches guests effortless makeup techniques before immersing them in the ROUGE COCO PLAYGROUND experience.
Both services are redeemable against product purchases at the pop-up and include an elevated goodie bag, ensuring guests leave with both beauty knowledge and exclusive CHANEL treasures.
Exclusive Customizable Set
As a highlight of the event, CHANEL presents a limited-edition Customizable Set, adorned with a CHANEL lipstick charm designed to attach to handbags. Guests can personalize their set by selecting two lipsticks from the Rouge Coco collections, making this a coveted keepsake from the experience.
A Must-Visit Beauty Destination
The ROUGE COCO PLAYGROUND is a celebration of beauty, creativity, and self-expression. With its immersive setting, dynamic performances, exclusive services, and bespoke offerings, this CHANEL pop-up promises to be a must-visit destination in Covent Garden this spring.
Mark your calendars for March 21st – March 30th and step into the playful, vibrant world of CHANEL’s Rouge Coco.
