Balmain launches Balmain Beauty with a New Luxury Fragrance Collection: Les Éternels

“I want to represent all the beauties of the world. No exceptions.” – Olivier Rousteing

Balmain Beauty builds on Balmain’s fashion and perfume legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty world made of timeless anticipation.

Balmain Beauty — one of Olivier Rousteing’s dreams since being appointed Creative Director at age 25. After his 10th anniversary at the helm of Balmain, the dream turned into a vision — reflecting the inclusive and diverse beauty of 21st-century Paris and sharing it with the world.

Olivier Rousteing studied the art of scent-making. He then delved into the house’s archives and handpicked four of Balmain’s legacy scents — Vent Vert, Ivoire, Ébène, and Carbone — to be reinvented for the modern era.

The idea of an eight-fragrance collection for all has taken shape. Each scent resonates with the occasion, setting, mood, or season, for a unique signature feel. After two years of development, Balmain is now ready to share its fragrance collection, Les Éternels de Balmain.

Balmain Beauty’s inaugural collection of eaux de parfum celebrates the desire to live your truth, free and powerful – a universal journey both personal and unique. The inspiration is Balmain’s DNA, from Pierre Balmain’s destiny to Olivier Rousteing’s life path.

“What I love about perfume is its emotion. It’s yourself, but it also invites people next to you to understand who you are.” – Olivier Rousteing

Eight all-gender fragrances explore the pursuit of fulfilment through universal themes – identity, inner peace, nature, love, unity, rebirth, origin, and freedom – all fundamental and timeless aspirations behind Les Éternels de Balmain.

In this collection, future-forward elements join precious and legendary ingredients. At the heart of each fragrance, a powerful duality blazes a new trail in scent-making. The result is richly crafted and multi layered signature scents. Les Éternels de Balmain are all maximalist, singular, unforgettable. They exude avant-garde luxury with a distinct Balmain twist.

BALMAIN PARIS ROUGE

An electrifying floral fruity bouquet flirting with radiant woods. As soon as the sun sets, sensual lily, exotic moraea ciliata, and fruity apricot-like osmanthus conspire to let their supple nectar overflow. The exhilarating floral-fruity experience reaches its culmination when warm and deep georgywood blows a final kiss to ylang-ylang in the night sky.

Olfactive family: Floral Fruity

BALMAIN VENT VERT

A combination of airy vert de mandarine and sensual jasmine in full flower. Within Vent Vert, new harmonies bring a verdant composition. This zephyr of basil, spearmint, and fig leaf fills the air with all shades of green. Liveliness deepens with an unexpected woody blackcurrant finale, for a moving celebration of nature.

2024 Vent Vert is an innovative interpretation of the infinite shades of green that made the 1947 original composition stand out. The focus has shifted from powerful galbanum to the newly introduced and exceptional vert de mandarine. Its role is to enhance the scent’s green naturality.

Olfactive family: Floral Green

BALMAIN BLEU INFINI

Land meets sea when the maquis warmth of cistus absolute embraces salted lichen. The clash of sun-soaked stones and oceanic vapor lingers. In the air, fragrant clary sage and spicy pink peppercorn make one. With its opposite earthy and marine notes, the oakmoss finale makes the infinite felt as the Mediterranean calls for freedom.

Olfactive family: Woody Aromatic

BALMAIN IVOIRE

An intoxicating grand tubéreuse de nuit unfolds her indulging opulence while entangled in the vetiver’s untamed and rugged roots. The flower’s natural appeal becomes irresistible after a crisp opening of bright grapefruit. The allure turns majestic as woody turmeric reveals its hidden green notes. 2024 Ivoire is a modern take on the original 1979 composition. It still features a big white floral bouquet, but the newly introduced signature tubéreuse de nuit now makes all the difference and forges a new and unique harmony with the vetiver.

Olfactive family: Floral Woody

BALMAIN SEL D’AMBRE

A captivating alchemy of glowing amber and the mineral and oceanic depth of salty ambergris. The opening captivates with warm spice rising from olibanum before the composition cools down with rukeri tea leaves. Caramelized ambers exult, carrying an opulent, long-lasting trail.

Olfactive family: Amber

BALMAIN CARBONE

In its lacquered signature Balmain black bottle, Carbone drives the quest for identity. It confidently reflects all the facets of who you truly are to share it with the world.

The assertive duality of a maximalist musk mirroring the minimalist rose. A total musk where the pure and the carnal unite in opposition. White musk envelops a darker, sensual side to infuse the perfume with light. This complexity reflects the two faces of the opening rose neo-absolute—one is innocent, the other irreverent with a tinge of tobacco haze. As each note unleashes its full potential, skin-like suede and a dusting of spicy cumin invite emotional warmth into this identity statement.

Olfactive family: Musk

BALMAIN ÉBÉNE

Ébène is the revival of Pierre Balmain’s 1983 Africa-inspired fragrance, envisioned through the lens of Olivier Rousteing’s discovery of his origins. In its high-shine ebony-like dark brown bottle, the timeless fragrance ushers in the age of self-discovery and a journey to reveal our universal origin.

Precious myrrh oil coiled around an ebony tree’s mystical roots to ground the scent in essence and permanence. From earth to air, an extraordinary tobacco blend brings out the most treasured spices of vanilla and cinnamon. The trail they leave behind is evocative of the universal path back to our origins.

2024 Ébène reinvents the original 1983 aromatic fougère fragrance with a profound symbolic role, making the meaning of its name — ebony in French — stand out Like never before. With newly found scent expectations, a deep ebony wood accord is now ennobling Ébène’s timelessness.

Olfactive family: Woody Amber

BALMAIN BRONZE

In its metallic ignited copper bottle, Bronze symbolizes rebirth, majestically rising like the Phoenix from the ashes. The story behind this creation is Olivier Rousteing’s healing journey from a fire-related accident.

A contrasting trio of blazing cedarwoods revived by a surprisingly cooling patchouli. Black pepper lends a fusing fresh note before clean, animalic, and mystical woods are set on fire. Each flame is intensified by tobacco leaves and exudes a new primal energy — a raw purity born from transformation. Warm herbaceous hay absolute pulsates a hopeful light in the embers. It signals the woods are back to life.

Olfactive family: Woody Chypre

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