An ode to her favourite number -5, the spirit of Gabrielle CHANEL lives on in each glorious piece from CHANEL Fine Jewellery

Launched in 1921, Chanel No5 transcended the realm of mere fragrance, symbolising both elegance and modernity. Crafted with meticulous attention to detail by perfumer Ernest Beaux, its revolutionary composition became an emblem of the liberated spirit of the 1920s woman. After more than a century, this beloved perfume continues to captivate hearts and remain a cherished favourite.

Now, entwining the iconic essence of the No5 perfume with the charm of couture jewellery, Chanel’s Fine Jewellery Creation Studio has released its latest collection which invites patrons to experience a symphony of precious stones and exquisite craftsmanship. 

The No5 Fine Jewelry Collection is a testament to Chanel’s enduring heritage and a reverent homage to Gabrielle “Coco” Chanel’s legacy. As the creator once proclaimed, “Fashion fades, only style remains the same,” and indeed, these latest masterpieces epitomise this mantra of eternal elegance. With rings, necklaces, bracelets and earrings, every creation embodies timeless sophistication.

The significance of the number five in Coco’s life was profound; it was her lucky number and often held symbolic significance within her life and career: It was on the fifth day of the fifth month that Coco unveiled the Chanel No5 perfume; the perfume was the fifth sample she was presented with; and her haute couture collections were showcased on the fifth day of the month — a tradition the house still keeps today. 

As well as being a symbol of luck, balance, and harmony in various cultures and traditions, the number five also represents life and movement according to numerology — a belief system that was important to Coco.

It is unsurprising, then, that diamonds delicately enhance the numeral’s curves in the luxurious new collection, each piece tracing contours — a fusion of craftsmanship and symbolism capturing the fashion house’s spirit and unwavering commitment to detail.

A standout piece, the Eternal No.5 Transformable Earrings, can be worn as studs or a longer version, featuring diamond droplets on three chains. Thirty-one brilliant-cut diamonds totalling 0.62 carats add stunning elegance, complemented by matching necklace and bracelet sets, paved with diamonds in 18K beige or white gold.

The Extrait De No.5 necklace, bracelet, and ring exude simple sophistication in 18K beige or yellow gold. Crafted in 18K beige gold or yellow, the necklace can be worn either long or short. It features a diamond-encrusted droplet that hangs below the five. 

Celebrating Coco’s affinity for long necklaces, the Les Infinis De No.5 Transformable Long Necklace is a versatile piece that can be worn in myriad ways. Its double-row chain features diamond-encased droplet shapes, the number five, and an invisible clasp. The necklace, which can also be wrapped around the wrist, symbolises refinement and innovation. Each piece comes in either 18K beige or white gold.

In a world where trends may come and go, Chanel stands as a beacon of style and sophistication. This exceptional new collection is not merely a testament to the enduring legacy of Chanel No5; it is a celebration of unmatched elegance that transcends time, ensuring that the spirit of Coco Chanel lives on through each exquisite piece. It is destined to become cherished heirlooms, perpetuating the eternal allure of Chanel.

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