Acqua di Parma unveils its 2024 Holiday Collection

Acqua di Parma’s Holiday Season Collection, designed by India Mahdavi, beautifully merges vibrant colors and the codes of Italian architecture. Known for her playful yet sophisticated use of color and form, Mahdavi’s collaboration with the renowned fragrance house brings a fresh and bold design language to the collection.

Mahdavi’s style often reflects her multicultural influences, and for this collection, she draws inspiration from both Acqua di Parma’s heritage and the elegant, timeless elements of Italian architecture. The result is a series of products that encapsulate a joyful and luxurious aesthetic, perfect for the holiday season. The collection is not just visually striking but also rich in cultural references, with Mahdavi’s artistic touch blending modern and classic Italian motifs.

Her use of colors—vivid, dynamic, and full of life—reflects the vibrancy of both Italian design and the world of Acqua di Parma, making this collaboration a celebration of craftsmanship and creativity.

Tartan, stripes, and dots, inspired by Italian architecture, take centre stage, adorning seasonal Holiday scents, and gift sets as the leitmotif of the novelties, interpreted as prints.

The Holiday Collection is a joyful explosion of vibrant patterns and festive cheer, with gift sets from the Maison’s fragrance ranges. Presented in boxes wonderfully embellished in gold foils featuring the season’s patterns, these curated selections are crafted to embody the art of gifting. Seasonal exclusives include the Bosco, Panettone, and Caminetto candles and diffusers, bearing vibrant gold stripes, tartan, and sprinkled patterns, for a holiday season of colours and cheer.

Bosco is inspired by the fresh forest air, the fascinating scent of fir trees, and the green facet of frosted pine needles blend with the invigorate freshness of eucalyptus, while the contrasting notes of cloves add a touch of warmth. Caminetto evokes the burning flames of a roaring fire, coming alive with notes that unite with warm incense and enveloping touches of amber, while Panettone brings the iconic scent of the traditional Milanese festive dessert well-loved all over the world. With Mahdavi’s signature humour and elegance intersecting with the beauty of Italian craftsmanship and Acqua di Parma’s Arte di Vivere, the Holiday Season collection is an invitation to embrace the festivities with a sense of wonder and delight.

Shop the collection online at Harrods.com and Selfridges.com