Wheels Up and Fraser Yachts join forces to let travellers book seamless air-to-sea itineraries as one joined-up, effortless experience
From jet to yacht, ASAP—that’s the promise of a new partnership between on-demand private aviation leaders Wheels Up and yacht specialist Fraser. The collaboration aims to make it easier for clients to combine private flights, transfers and yacht charters into one seamless journey.
“The foundational idea behind Fraser from day one has been to make owners’ lives easier,” says Anders Kurtén, CEO of Fraser Yachts, speaking at a press conference during the 2026 Monaco Yacht Show. The partnership takes that philosophy a step further, with a single booking agent coordinating the entire experience from beginning to end—allowing Wheels Up members and Fraser clients to book integrated air-and-sea itineraries rather than arrange each element separately.
It’s not just about reducing logistical friction, but also about adding expertise, value and access. Wheels Up members benefit from preferred yacht charter rates and access to Fraser’s network of more than 2,300 luxury yachts, backed by more than 240 yachting experts across 21 offices worldwide. Meanwhile, Fraser clients gain exclusive deals and access to Wheels Up’s private aviation services.
With its diverse range of transport options, Wheels Up is well placed to make this kind of collaboration work. Its offering includes helicopter transfers and seaplane services through Tropic Ocean Airways, creating a time-saving, dock-to-deck experience. Through its existing strategic relationship with Delta Air Lines—Wheels Up’s largest investor—members can also combine commercial and private flights.
“The partnership is really helping people move seamlessly around the world,” says Kristen Lauria, Wheels Up’s Chief Marketing Officer. “We really believe that every journey is different, and the solution you need to get there also needs to match that journey. So it’s not any one way. It’s not any one aircraft. It’s how our customers actually travel.”
So, what could this end-to-end experience look like? A traveller might fly Delta One from New York to London, connect to a Wheels Up private flight to Nice, then take a helicopter straight to their chartered yacht with a helipad, like Fraser’s Boadicea. Alternatively, fly from New York to Miami aboard one of the aircraft in Wheels Up’s own fleet, which includes Phenom and Challenger jets, before hopping aboard a seaplane to the Caribbean and landing alongside the anchored yacht. How easy does that sound?
