Formula 1 fandom is becoming increasingly tangible. TGR Haas F1 Team has announced a new multi-year global licensing partnership with Memento Exclusives, opening the door to a new collection of officially licensed products designed to bring fans closer to the engineering, design and atmosphere of the team.
For collectors, this is far more interesting than another line of branded merchandise. Memento Exclusives specialises in translating the physical world of Formula 1 into objects that can live far beyond the paddock, from full-scale show cars and advanced racing simulators to replica components inspired directly by contemporary machinery.
Under the new agreement, fans will be able to own pieces based on TGR Haas F1 Team’s current 2026 season car, including show cars, advanced motion simulators, replica wheel rims, nose cones, front wings, rear wings, halos and headrests.
In other words, this is Formula 1 for the living room, private collection, office or — depending on ambition — an entire dedicated motorsport room.
The products will be available through F1 Authentics, the licensed Formula 1 memorabilia and auction platform operated by Memento Exclusives.
Based in the heart of the UK’s Motorsport Valley, Memento Exclusives has become one of the most prominent names in premium motorsport memorabilia. Its work sits somewhere between engineering, design object and collectible culture, recreating the forms and details of Formula 1 machinery for fans who want something considerably more substantial than a cap or team shirt.
The company is also a leading provider of Formula 1 show cars, creating full-scale display models for teams, sponsors, brands and collectors around the world.
That expertise makes TGR Haas an intriguing partner. Since entering Formula 1 in 2016, Haas has developed one of the grid’s most distinctive identities. Now celebrating a decade at the highest level of motorsport, the team has built a global following around its independent character, technical ambition and constant fight for performance in one of the most competitive sporting environments on earth.
The new collection is intended to capture some of that character in physical form.
“As a team with a distinctive identity, an ambitious outlook and an exciting combination of emerging talent and established experience behind the wheel, TGR Haas F1 Team has built a passionate following around the world,” says Barry Gough, Founder and CEO of Memento Exclusives.
“This multi-year agreement gives us a fantastic opportunity to use our expertise to create premium products that celebrate the team and bring its supporters closer to the action.”
For anyone fascinated by Formula 1 design, the appeal is obvious.
A front wing is not simply an aerodynamic component once removed from the circuit environment. Seen in isolation, the intricacy of its surfaces, curves and proportions becomes something close to sculpture. The same is true of a nose cone, halo or wheel rim: pieces engineered entirely in pursuit of performance suddenly become objects of industrial design.
It is this crossover between technical function and visual drama that has helped turn Formula 1 memorabilia into an increasingly serious collecting category. The simulators take the idea a step further.
Rather than simply displaying an interpretation of the car, Memento Exclusives’ Advanced Motion Simulators are designed to recreate some of the theatre of driving one, surrounding the user with a cockpit-style environment inspired by contemporary Formula 1 machinery.
For TGR Haas, the partnership also reflects the increasingly important relationship between Formula 1 teams and their global fanbases.
“Creating meaningful opportunities for our fans to connect with TGR Haas F1 Team is an important part of our commercial strategy,” says Mark Morrell, the team’s Marketing & Commercial Director.
“This partnership with Memento Exclusives allows us to take that connection beyond the racetrack.”
It arrives at a time when Formula 1 has evolved into something much broader than a Sunday afternoon sport. Fashion collaborations, luxury partnerships, collectibles and increasingly sophisticated hospitality have expanded the cultural world surrounding the championship, while fans have become more interested in the engineering and design language of the cars themselves.
Memento Exclusives is tapping directly into that appetite. Rather than simply placing a team logo on an existing object, the ambition is to create pieces that reflect the visual identity, engineering and competitive spirit of TGR Haas F1 Team itself.
For devoted fans, that could mean owning a replica component inspired by the car they watched race that season. For serious collectors, a full-scale show car offers something altogether more spectacular: Formula 1 machinery transformed into a centrepiece.
The racetrack may remain the natural home of a Formula 1 car, but increasingly, pieces of that world are finding their way into private collections.
With TGR Haas and Memento Exclusives now joining forces, fans are about to get considerably closer to the action.
