London is in the midst of a major fitness boom, and nowhere is this more evident than Regent Street, where activewear brands dominate the scene. But if there’s one name that stands out, especially for its cult-favourite Align leggings – it’s Lululemon. A week ago today, the brand unveiled its newly relocated flagship store, just a few meters from the previous location. Here’s why you need to check it out. Ready, set, go!
1. It’s the Biggest Lululemon Store in EMEA
The new Regent Street flagship is double the size of its previous location, making it the largest Lululemon store in Europe, the Middle East, and Africa. Spanning two levels and an impressive 8,923 square feet, it offers an extensive selection of men’s and women’s activewear to suit every fitness and leisure need. Whether you’re a reformer Pilates regular, a yoga enthusiast, or an avid runner, you’ll find everything from performance wear to travel-friendly essentials – like the ultra-comfortable Scuba Mid-Rise Trousers, perfect for long-haul flights.
2. A Hub for Community Events
True to Lululemon’s community-driven ethos, the new store will host a variety of wellness and fitness events, including yoga sessions, run clubs, and workshops. Stop by to check out the schedule and join in.
3. The New Align Palazzo Pant Has Arrived
Align fans, rejoice! Lululemon has introduced the Align Palazzo Pant, a modern take on its beloved buttery-soft leggings. Featuring extra-wide legs, front pleats, and the same weightless comfort, these flowy trousers are a must-try. Available in an array of colours, they’re set to be a new wardrobe staple.
4. An Expanded Range of Accessories
Beyond clothing, the store offers a wide selection of Lululemon-branded accessories, including keyrings, hair ties, yoga mats, hats in every colour of the rainbow, and running gear – all beautifully packed in the brand’s iconic reusable carrier bag.
5. A Water Bottle Personalisation Station
What could be better than a Lululemon reusable water bottle to keep you hydrated during class? A personalised one, of course! Purchase a bottle in-store and have it customised on the spot—perfect for gifting.
6. The Largest Menswear Section in EMEA
The first floor is dedicated entirely to menswear, offering Lululemon’s most extensive men’s collection in Europe. Expect a wide range of performance apparel, athleisure, and accessories designed for training, running, and everyday wear.
7. An Instagram-Worthy Shopping Experience
From the largest pant wall in Europe, stacked with best-selling Align leggings to a striking staircase light installation that shifts colours throughout the day, this store is made for Instagram. And with interactive features like the water bottle personalisation station.
Lululemon, 179 Regent St., London W1B 4JQ
