Luxury fragrance house Jo Malone has introduced its latest scent, Beach Blossom Cologne, a fresh and sophisticated take on coastal florals. Inspired by sunlit shores and the delicate blooms found along the coastline, this new fragrance blends soft floral notes with a touch of sea breeze, embodying the effortless beauty of seaside living.
The Beach Blossom Cologne is a harmonious composition of crisp citrus top notes, a heart of delicate white blossoms, and a warm, musky base, creating a fragrance that is both uplifting and soothing. Designed for those who seek a refined yet breezy scent, it perfectly balances floral sweetness with a whisper of salt-kissed freshness.
“We wanted to capture the essence of a serene coastal escape,” says Jo Malone’s Head of Fragrance Development. “Beach Blossom Cologne is an invitation to bask in the golden glow of a seaside retreat, wrapped in the lightness of summer blooms.”
As with all Jo Malone fragrances, Beach Blossom Cologne is designed for layering, allowing wearers to create a personalised scent experience. Pair it with Wood Sage & Sea Salt for a deeper aquatic twist or Peony & Blush Suede for a more opulent floral infusion.
Pack your bags for a summer escape. On the idyllic palm-fringed beaches of the Seychelles, encounter the rare coco de mer. Basking in tropical sunlight, the sea coconut’s sculptural form inspires the fresh solar scent of Beach Blossom Cologne.
A refreshing twist of coconut water carried on the breeze, meeting the sparkling clarity of lime and mint, wrapped in the allure of tonka bean.
The new Beach Blossom Cologne £124 100ml is available in Jo Malone boutiques and online, offering a touch of coastal elegance to fragrance lovers everywhere.
