New year, new beauty obsessions! January sets the stage for exciting innovations and must-haves in makeup and skincare. From complexion-perfecting foundations to high-performance serums and bold lip colors, this month’s launches are all about starting 2025 with a fresh glow. Whether you’re revamping your routine or exploring the latest trends, these releases promise to keep you ahead of the beauty curve. Ready to discover your new favorites? Let’s dive into the hottest drops of the month.
ICONIC London’s Get Cheeky Palette
£35
Iconic London launches the new must-have face palette. Featuring four ultra-refined powders in matte and shimmer finishes, it’s perfect for creating both soft and bold looks. Designed for all skin tones and enriched with Vitamin E, it delivers a seamless, radiant finish. Its compact, travel-friendly design makes it the ultimate on-the-go essential.
Dior Beauty Capture OX-C Treatment
£97
Dior redefines age-defying skincare with the all-new Dior Capture, inspired by over 40 years of skin science and the latest in regenerative medicine. In partnership with CiRA and experts from the Dior Reverse Aging Board, Dior Science unveils the breakthrough OX-C [Oxygeno-Collagen] Treatment, designed to enhance skin quality through advanced oxygen transport technology. The Serum instantly tightens and firms, smoothing wrinkles over time. The Cream plumps, hydrates for 24 hours, and strengthens the skin barrier for up to 6 hours.
Limited Edition Frederic Malle Portrait of a Lady
£290
In 2025, Éditions de Parfum Frédéric Malle will celebrate the 15th anniversary of Portrait of a Lady with an exclusive limited edition. Reimagined in bold red lacquer—the Maison’s signature color— the iconic bottle emphasizes the timeless elegance of its silhouette, while embodying the bold sensuality of the fragrance inside. To create just one 100ml bottle, 400 roses are required. This over-the-top richness is balanced by playful notes of blackcurrant and raspberry, which add a vibrant, juicy twist to the deep, earthy warmth of patchouli and amber undertones. The result is a fragrance that feels both classic and modern.
Merit Flush Balms
£26
Flush Balm, one of MERIT’s top-selling products, continues to captivate customers, with one sold every 30 seconds in 2024. Now, MERIT is expanding the collection with six new shades, created in response to customer feedback to fill gaps in the current range. True to MERIT’s minimalist philosophy, these new shades are designed to be both unique and functional, drawing inspiration from the bold yet timeless ’90s fashion rather than fleeting beauty trends. The easy-to-use formula of Flush Balm delivers a skin-like finish, staying fresh all day and effortlessly layering over bare skin or makeup for a natural flush of colour. Whether you’re at home or on the go, it’s a foolproof, multi-use product that enhances your look with minimal effort.
Estēe Lauder Re-Nutriv Revitalising Supreme+Bright Cream
£88 15ml
Estée Lauder’s Re-Nutriv Supreme+ Bright Eye Cream is a luxurious, high-performance eye treatment that targets dark circles, puffiness, and fine lines. Infused with the brand’s powerful Life Re-Newing Molecule, this cream helps rejuvenate the delicate eye area, delivering instant brightness and long-lasting hydration. The rich, silky formula works to restore a more youthful, refreshed appearance, leaving the skin around the eyes smooth, radiant, and visibly revitalised.
Fenty Beauty InvisiFlex Setting Spray
£28
Fenty Beauty’s new high-performance setting spray offers 12-hour wear with a flexible, durable hold. Alcohol, oil, and fragrance-free, it features InvisiFlex Defense Shield technology to protect skin from pollution and environmental stressors. Infused with Wild Thyme Extract, known for its antioxidant and hydrating properties, it soothes and calms the skin while keeping makeup in place all day.
Jo Loves Black Cashmeran & Tonka Fragrance Paintbrush
£42 7ml
Following the success of the original fragrance, Black Cashmeran & Tonka, Jo Loves introduces this iconic scent in a portable Fragrance Paintbrush format. With spicy ginger, warm tonka, and velvety cashmeran, it captures the bold, confident essence of Dubai’s golden hour. This luxurious, portable format is perfect for layering and everyday wear, inviting a new generation to experience the art of fragrance in a fresh, convenient way.
Allies of Skin, Azelaic and Kojic Clarifying Serum
£94 30ml
Unveil brighter, smoother skin with our expertly formulated blend of 1% Kojic Acid for a radiant glow and 10% Azelaic Acid to target spots, gently exfoliate, and reduce the appearance of blemishes. This powerful combination also refines skin texture for a flawless finish. Clinically proven for all skin types, it provides antioxidant protection and promotes an even complexion.
Serge Lutens Eyeshadow Palette Royal Family
£124
The Serge Lutens blushers, with their subtly discreet and airy texture, provide an effortlessly smooth and seamless blending experience. These blushers offer a silky, weightless finish that feels as luxurious as it looks. Meanwhile, ‘Sunset Shadow’ envelops the complexion in an ethereal veil of translucent silver, adding a whisper of cool-toned brilliance that captures the light with an exquisite, soft-focus effect. Infused with a hint of purple undertones, these blushers create a sophisticated harmony of color, adding depth and dimension to any look.
