London’s fitness scene just got a serious upgrade with the opening of Alo Yoga’s stunning new flagship store on Regent Street. After making waves with their King’s Road store last year, Alo has stepped up its European game, unveiling a 10,000 sq ft retail space in the heart of one of the world’s most famous shopping streets.
Alo Yoga, the Los Angeles-based premium activewear brand adored by influencers and celebrities alike, has firmly planted its roots on London’s historic Regent Street. The wait was well worth it, as this new store is more than just a place to shop – it’s a full-blown experience. Spanning two levels, the store features the entire range of Alo’s luxurious, high-performance women’s and men’s apparel, from activewear and loungewear to a curated selection of accessories and wellness products. Plus, there’s a dedicated footwear section where you can try on their much-coveted trainers.
From the moment you walk in, it’s clear that every inch of the store embodies Alo’s commitment to living and wellness. The space is calming and fresh, filled with TikTok-worthy spots, from the statement stairway to the sleek changing rooms and the iconic selfie spot Alo logo. A supersized tree adds a natural touch to the store’s modern, luxurious vibe.
But Alo isn’t just about shopping – it’s about community. The new Regent Street store will be home to the Alo Run Club and a variety of in-store wellness events, making it a go-to destination for those who embrace the brand’s lifestyle.
Missed the Regent Street opening? No worries – Rosie Huntington-Whiteley didn’t! She, along with other top London content creators, celebrated the launch in style, joining the ranks of Alo’s celebrity fans. Just scroll through their social media to catch highlights from the opening party.
And the expansion doesn’t stop here. Alo is set to open two more London stores later this year – a 6,070 sq ft location at 75 Brompton Road in Knightsbridge at the end of the month and a 5,000 sq ft store at 25a Neal Street in Covent Garden. Alo Yoga is truly leading the charge in the living and wellness movement, and London is ready for it.
Alo Yoga, 150 Regent St London, W1B 5SJ, UK
