“I want to be part of what is to come,” declared Gabrielle Chanel. In a surprising twist, Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, has brought this vision to life with the creation of the PREMIÈRE SOUND watch: a long sautoir necklace that seamlessly combines a timepiece with wired headphones.
This innovative reinterpretation of the iconic PREMIÈRE ÉDITION ORIGINALE watch boldly connects the timeless elegance of CHANEL with the present, capturing the essence of life’s moments and movement. Originally created in 1987, the PREMIÈRE watch remains an enduring symbol of CHANEL’s heritage, blending the House’s signature elements—a case inspired by the octagonal shape of the No. 5 perfume bottle stopper, and a flexible bracelet reminiscent of the chain strap on the iconic CHANEL bag—with a spirit of freedom and audacity that is uniquely CHANEL.
In keeping with this legacy, the PREMIÈRE SOUND watch embraces contemporary culture while preserving its essence as a “jewelry watch.” The bracelet transforms into a stylish necklace that easily connects to a smartphone (iPhone or Android) or any audio device. The headphones, which come equipped with a microphone and remote control, allow the wearer to adjust volume, control audio and video playback, and receive phone calls with ease.
The sophisticated design of the PREMIÈRE SOUND is matched by cutting-edge audio technology. The headphones are precisely engineered to deliver high-quality sound, ensuring a pure and immersive listening experience, with passive noise isolation to block out external interference.
Just as the PREMIÈRE watch redefined traditional watchmaking, the PREMIÈRE SOUND continues this pursuit of creative innovation. It captures the present moment, blending natural elegance with technological prowess. This watch allows you to stay in tune with the world, remain connected to those closest to you, and adapt to the ever-changing environment, all while walking through the urban landscape with an eye on the horizon. It is a celebration of freedom.
