RIHANNA: The New Dior J’adore Campaign by Steven Klein

Steven Klein for Christian Dior Parfums

It takes a unique goddess with neither limits nor boundaries to embody J’adore.

A powerful and inspiring woman, a dazzling and remarkable beauty.

An idol who dreamed of a life and transformed it into gold.

Rihanna is the new muse of J’adore seen through the lens of long-time friend Steven Klein.

The story of a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume.

Among the golden hues of Versailles, she is a queen who resists all classification, the radiant incarnation of triumphant femininity.

The hall of mirrors is her catwalk.

The grand canal her stage.

Absolute Diorness.

J’adore returns to the origins of a dream in gold offered to women for 25 years.

A dream perfume that Rihanna has always loved, as though she were destined for it.

Rihanna, sublime in the iconic reinvented necklace, is radiant in her golden gown embroidered with pale sequins, both created by Maria Grazia Chiuri.

Rihanna, truly “herself”, yet seen as never before, devotes herself to the emblematic perfume as she voices its original celebration of life: J’adore!

A surprise of a film and a return to the fountainhead.

A celebration of the Dior dream in unison with the extravagance of a total star and universal woman.

J’adore and Rihanna, the beginning of a new dream in gold.

In line with the exquisite campaign, Dior will release two new sizes of L’Or de J’Adore, by Francis Kurkdjian, Dior Perfume Creation Director. The fragrance will now be available in new 35ml and 80ml versions, along with the existing 50ml.

All the radiance of J’adore distilled into a pure, luxurious essence. For L’Or de J’adore, Dior’s Master Perfumer, Francis Kurkdjian, has masterfully exalted the splendour of the J’adore flowers, refining their nuances and intensifying their vibrant hues.

This sumptuous and voluptuous perfume essence orchestrates a symphony of orange blossom, jasmine grandiflorum, and centifolia rose absolutes. In this opulent floral quintessence, these exquisite blooms reach their zenith, embodying the very essence of J’adore’s golden allure.

The iconic J’adore necklace, renowned for its elegant curves, has been re-envisioned to capture the warmth and richness of the fragrance. It now transforms into a fluid, precious metal that gracefully entwines around the glass of the L’Or de J’adore bottle, creating a seamless blend of luxury and artistry.

So exquisite, so Dior.

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