In 2024, Diorshow is in the spotlight, turning heads with a new mascara routine and a wardrobe of new shades, as it continues its colour story in an increasingly couture spirit. Enhanced by the vision of Peter Philips, Creative and Image Director for Dior Makeup, this new collection reveals must-have new products that carefully and elegantly adorn the eyes in tune with different looks and moods and become truly timeless.
Promising over-sized lashes, the must-have Diorshow Maximizer 4D primer-serum provides volume, curl, and definition, completed by a 4th dimension: length. The color expert Diorshow Mono Couleur is reinvented in a new, long-wear, creamy powder texture that blends seamlessly on the eyelids to adorn them. From soft and subtle to bright and bold, 20 new shades draw inspiration from the iconic House of Dior wardrobe.
The waterproof Diorshow Stylo presents a brand- new retractable eyeliner. Striking long-wear colour glides smoothly onto the eye, to provide intense lines tailored for subtle emphasis or graphic style.
Since 2010, the iconic Diorshow Maximizer lash primer-serum amplifies lashes and elevates the eyes. From volume to curl to definition, its new lash care formula is now even more effective, providing a 4th dimension: length. Its balm- like texture coats lashes with an enveloping film a nd i nstantly i ncreases t he mascara’s performance.
Its formula reflects a truly floral bouquet infused with blue flower extract that contributes to comfort, softness, and shine, cotton flower extract that revitalises your lashes, and chamomile flower oil to nourish them. Its new oblique brush thickens, curls, lengthens, and separates lashes into a fan shape, creating a spectacular eye-opening effect.
“It’s always exciting to launch a routine. I feel like I’m creating something that can come full circle. This routine centers around powerful eye makeup: a range of fabulous eyeshadow shades in an exceptional formula. You can intensify your look with the new waterproof Diorshow Stylo, and you can make your lashes stand out when you wear the new Diorshow Maximizer 4D. So, in a nutshell, this exciting launch is above all, a brand-New Look.”
Peter Philips,
Creative and Image Director for Dior Makeup
Diorshow Mono Couleur is available in a wardrobe of 20 shades, inspired by the House’s iconic designs, to coordinate as desired to adorn and sculpt the gaze. Four spectacular finishes – glitter, satin, metallic, and matte – have been designed to enhance the eyes.
The waterproof Diorshow Style is the new backstage essential eyeliner, to emphasise the eyes with intense colour for 24h. It is easy to apply thanks to its ultra-creamy tip that glides onto the eyelid in one stroke. Diorshow Stylo lends itself to various effects, from a fine, precise line to thicker and blended results, made easy by its sponge tip that blends color evenly. Its built-in sharpener enables precise lines with every application.
It instantly reveals striking color intensity with remarkable waterproof properties. This wardrobe staple is available in 14 couture shades and two finishes, from a perfect matte line, to a velvety pearlescent shimmer. Among them, four stand out as must-haves for the season, to be worn like bold accessories.
The charismatic actress and model Deva Cassel powerfully embodies Diorshow this season. Spellbinding, with mesmerising, expressive and penetrating eyes, she carries the House’s heritage forward and irresistibly captures attention. This new muse was filmed and photographed by Richard Burbridge, who has worked closely with Peter Philips and the House of Dior for many years.
The brand-new campaign captures the energy and tempo of a runway show, with a play of light and shadow in an undeniably couture atmosphere: a dark silhouette is revealed in the spotlight, dressed alternately in a white tuxedo heightened by a black bow tie, then a black tuxedo accessorised in the same tone. This audacious look is elevated by the new Diorshow eye routine: the combination of a primer, a volume-enhancing mascara, the pigments of the Diorshow Mono Couleur eyeshadow, and the precision of the waterproof Diorshow Stylo.
A high-profile muse, a catwalk ambiance, and the graphic interpretation of powerful makeup looks, for a campaign that is resolutely contemporary.
Shop the Diorshow collection in store and online at dior.com
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