Gucci, Yves Saint Laurent, Chanel, Armani. All of these brands started from one person and a few drawings. All of these world famous designers have clothed the rich and famous, and have legacies that will last forever.
If this sounds like a dream you want to pursue, you too could start your own fashion label and become one of the greatest fashion designers of all time.
If you fancy becoming the next Christian Dior, here are four essential steps to creating the best fashion label.
- Establish Your Brand
What is your label going to be called, and what will your logo look like? The best designer brands all have very distinguishable logos to advertise their brand.
If you want to play around with some ideas, you could use websites like Pinterest to get a feel for the message you want to convey with your brand. Pinterest uses virtual boards to create a collection of images that can help to spark ideas and inspiration.
You could collect a board of your favourite designer brands to distinguish what they are doing well with their branding, and areas you would like to imitate or build upon as a designer.
2. Study a Business Degree
A business degree is a great way to understand the business world, especially if you’ve never started your own company before.
Learning providers like Signum Magnum College are providers of distance learning based business degrees that will appeal to beginners, or enhance the existing knowledge of business professionals.
If you’re just getting started in the business world, a Bachelor of Business Administration is a fantastic way to get acquainted with essentials you will need for a successful fashion business. If you’re already a business professional, a Doctor of Business Administration will help you to build on all the skills you have learned throughout your career to put you above your competitors.
3. Figure Out Your Style
Every designer has a signature style, with particular looks that they return to, or create waves with. Work out your signature style and implement it to every collection that you create.
Whether it’s a particular colour scheme, pattern, fabric or fit, you want to make sure that every time a person wears your garments in the street, your clothes can be recognised as yours!
If your brand takes off, signing particular celebrities to wear your clothes can help to create that distinguishing aesthetic of luxury that the public will seek to recreate.
4. Work Out How to Attract and Retain Customers
Attracting and retaining customers is essential to a successful fashion business. Loyal customers will often watch your company for new drops and quickly buy your stock to ensure they are wearing the most up to date trends.
These customers are also the people who will help to boost your brand quickly by wearing your newest stock. Therefore, it’s in your best interest to reward these customers to ensure they stay loyal!
You can build an app using programmes like Knack so that customers can shop with ease, and create an account to accumulate rewards and special access to new stock.
Do you have any tips for starting your own fashion business? Share your thoughts in the comments section below!
